• Kenya
  • Ghana
  • Senegal
  • Zambia
  • Guinea
  • Zambia

STRATEGIES FOR CUSTOMER ACQUISITION AND RETENTION

IIA Masterclass on Strategies for Customer Acquisition and Retention. The Class was facilitated by Frank Mwiti, Eastern Africa Markets Leader at EY Africa, and it shared insights on the best strategies for SMEs to win new customers and sell more to existing customers. It also highlighted how these businesses can use Customer Relationship Management Systems to analyze and improve on interactions with current and potential customers.

 

 

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