• Kenya
  • Ghana
  • Senegal
  • Zambia
  • Guinea
  • Zambia

Exploring New Markets-Ensuring Product Quality Standards using Quality Management Systems

Meeting and exceeding the expectation (requirement) of the intended market

•Export products are often rejected repeatedly at destination borders

•Not meeting the market requirement

•Standard•Regulation

•This comes at a cost –destruction or re-export

•These cost sometimes leads to collapse of SMEs

 

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