• Kenya
  • Ghana
  • Senegal
  • Zambia
  • Guinea
  • Zambia


Invest in Africa in partnership with SME Advisory Presidency, hosted a breakfast event themed ‘Growing an Inclusive Economy: Creating Linkages for MSMEs within the Big Four Agenda’. The event was aimed at highlighting the important role MSMEs play in the Kenyan economy on its trajectory of industrialization and job creation. We will elucidate the on-going challenges MSMEs face in their business activities and share ideas on how to better support the sector to take advantage of the potential economic power of the MSMEs for the benefit of all Kenyans.

Invest in Africa, celebrating two years of it's online platform unveiled the new identity/name of the platform from the 'African Partner Pool (APP)' to the 'Biashara.Now.' The online technology platform links MSMEs with procurement opportunities available to the private sector across value chains to promote local content and business sustainability.

Speaking during the launch, IIA-Kenya Country Director Wangechi Muriuki said, “ in just two years, we have been able to register 2,250 MSMEs registered on our platform, recruit over 20 partners who have provided 67 tenders worth Kes, 270 Million being won so far by MSMEs. Additionally, over 200 MSMEs have been trained and over Kes, 300 Million of financing unlocked through these partnerships.”

Wangechi added that it is IIA-Kenya’s belief that the new identity will spur increased mutual value and engagements between Buyers, Partners and SMEs as we continue working towards IIA's vision of Prospering African Economies in Kenya.

The event was graced by Honourable Peter Munya, the Cabinet Secretary of Trade Industry as well as representatives from IIA’s partner organizations, academia, policymakers, MSMEs from the IIA platform and other high ranking officials from the bilateral and diplomatic missions.

IIA Kenya aims to leverage on the new brand identity that speaks to the market to refocus on its path towards our vision of ‘Connecting Kenyan SMEs to contracts worth Ksh.1billion and create 25,000 jobs by the year 2020’.

For inquiries contact

Denis Mbau on 0724988258 or denis.mbau@investinafrica.com