Online Marketing is now becoming the go for many businesses especially with Covid-19 causing profound socio-economic shifts that have necessitated many consumers to source goods and services online. How can you leverage on social media to rev up your customer reach? This Session outlines how business leaders/owners can use LinkedIn and other social media channels to enhance client base while retaining the existing ones.

A virtual masterclass aimed at empowering business leaders/owners to place their businesses on the path for long term growth and development. The class is facilitated by Reshma Shah, the CEO at InteStrat Services Ltd and a Partner at Kina Advisory. She shares important insights on how SMEs can promote key business drivers by integrating suitability in their strategies. #SMEsustainability

At the end of this session, participants should be able to:

• Define Sustainability.
• Have an overview of the changing trends in Sustainability.
• Understand how Sustainability best practices could relate to their business operations.
• Appreciate the importance of integrating a Sustainability agenda and ESG best  practices into their business models and how this can enhance core business value drivers.

Click here to view the presentation: SUSTAINABILITY: THE BUSINESSES CASE PRESENTATION

Invest in Africa (IIIA) and International Coaching Federation (ICF) Business Growth Coaching Session designed for SMEs to understand the importance of Coaching in strengthening their business capabilities and growth.

This session Followed the second edition of the IIA SME Dialogue Series, to engage the panelist on the issues arising from the dialogue and address the questions the participants had on the subject. Among the subjects being discussed are; partnering for risk informed SMEs and outreach and knowledge for resilience.

The session– themed “INVESTING IN DISASTER RISK FOR RESILIENCE” brought together public and private stakeholders to dialogue on SME disaster risk resilience. It highlighted best practices and learning from countries where disaster-risk investment has contributed to SME resilience. The dialogue aimed at aligning on actions to increase investment in SME Disaster Risk Resilience, including capacity development in the SME entrepreneurial ecosystem. It also Identified investment opportunities to strengthen SME disaster resilience, in collaboration with the public and private sector.

As facilitated by Dr. Immaculate Maina, County Executive Committee Member for agriculture in Nakuru County, the Masterclass highlights the existing opportunities for women in the agricultural value chains and how to access them. It also discusses the initiatives that have been put in place by the public and private sector actors to enhance the involvement of women in the agricultural value chains as well as mitigate the challenges they are facing.

IIA Coaching session aimed at supporting Agri-SME’s to be investor ready and access external finance. The Session addressed the demand and supply side challenges that inhibit SMES from accessing finance ignite growth. Click here to view presentation.

IIA Masterclass themed: Maximizing on Agribusiness with AfCFTA that brought together farmers, Agri SME’s, agricultural value chain players and agribusiness experts to highlight insights on how businesses can maximize the opportunities presented by the AfCFTA