As young people around the world consider their professional options, they are often constrained between unemployment and hard to obtain public sector jobs. Those who aspire for more must be willing to think creatively, take risks, and even be branded an odd one out by their more skeptical peers. The power to shape one’s own destiny and become a change maker gives entrepreneurship an undeniable potential. However, Research shows that most start-ups in Kenya don’t live up to their 3rd birthday and fail to achieve their potential. In this video, Wangechi Muriuki, the Country Director IIA-Kenya, explains how entrepreneurs can scale small businesses into developed and sustainable enterprises.
As the COVID-19 pandemic persists, we anticipate that SMEs will continue to experience supply and demand reduction, diminished confidence from the financial markets, and a reduction of credit. Therefore, we have designed a unique program to help address some of the challenges your businesses will face.