COVID-19: Business Survival Toolkit

As the COVID-19 pandemic persists, we anticipate that SMEs will continue to experience supply and demand reduction, diminished confidence from the financial markets, and a reduction of credit. Therefore, we have designed a unique program to help address some of the challenges your businesses will face.

Does any of this classes describe your business?

  1. Class One: I am unsure how to address the impact COVID-19 is having on my business and would like to understand them and brainstorm solutions.
  2. Class Two: I have a few solutions that will help me pivot and salvage my business. I need guidance in sourcing business development opportunities.
  3. Class Three: I have a crisis preparedness plan that has salvaged my business. I need expert guidance to prepare for recovery.

We will be hosting a series of webinars and business clinics across our markets (Kenya, Ghana, Senegal and Mauritania) that will address these challenges.

I Am Interested in the Program    Ask an Expert    Request for More Information

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The Masterclass was designed to help business Leaders of Small & Medium Enterprises (SMEs) to look beyond their short-term survival and consider the full range capabilities of their enterprises as they build back better.

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With Small and Medium-sized Enterprises (SMEs) and the informal sector making up a vast majority of the businesses and job opportunities in sub-Saharan Africa, ensuring their survival is crucial to the continent’s economic recovery and growth post Covid-19. CNBC Africa spoke to Wangechi Muriuki, Country Manager of Invest In Africa Kenya to learn more about what’s being done to provide this necessary support.

Here is the Full Interview: How Invest in Africa is helping Kenyan SMEs survive Covid-19

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As the international response continues to develop, we know that organisations are facing potentially significant challenges to which they need to respond rapidly. We are working closely with organisations globally to help them to prepare and respond, by sharing our experience in working with companies, governments, regulators, NGOs and international organisations around the world to respond to some of the most high profile outbreaks (including Ebola, MERS, SARS and bird flu).

Resource courtesy of PWC.

Download Link: Supply Chain and Third Party Resilience During COVID-19 Disruption

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The COVID-19 pandemic has thrown employers globally into a period of uncertainty with a lot of questions and decisions to make regarding the work place, employment contracts, health & safety and employee management. The Pandemic has brought about adjustments in respect of employee management including flexible working hours, working from home, virtual meetings amongst others of which some employers were not previously open to. Prior to the pandemic, there was the challenged of managing millennials at the workplace to meet organisational objectives.

The term Millennial is used to describe people born between 1980 and 2000. They are also known as Generation Y (Gen Y). The term Millennial usually applies to individuals who reached adulthood around the turn of the 21st century. Millennials are identified by the following common behaviour traits technology savvy, job-hoppers, sceptics, impatient and disloyal, non-conformist, entitled, insubordinate, ambitious-yet-lazy, digital and social media addicts. A study conducted by Bloomberg in 2018, noted that Millennials accounted for 31.5% of the world population. In a similar survey by PriceWaterhouse Coopers, it projected that Millennials will account for half of the global workforce by 2020. Data from the Ghana statistical service show that 57% of the working population is under the age of 25. These statistics make it imperative for institutions to put in place measures that will effectively manage Millennials at the workplace to boost performance particularly during this era of COVID-19.

We share some strategies that can be used by institutions to manage Millennials particularly during this period of the COVID-19 Pandemic.

Embrace Technology

The effectiveness of technology and social media in promoting business growth in recent times cannot be overemphasized. Millennials by virtue of their period of birth find themselves in a digital age and are tech-savvy. Studies have shown that Millennials spend an average of two and a half hours on social media every day, and send on average 50 texts a day. Multi-networking is the new norm and presents great opportunities to meet other professionals, promote businesses and generate leads as well as revenue. Organizations should adopt technology at the workplace to get the best out of Millennials. It is however essential that the organization institute control measures to prevent abuse of technology.

Improve mental health facilities

Measures taken to control the spread of COVID-19 including full or partial lockdowns presents a number of mental health issues as matters concerning food, rent, job security, life, health and safety are constantly discussed. Organisations should consider signing on mental health professionals in running support sessions for staff and encourage their employees to use such support lines. The usual concern is that ‘Africans don’t need counselling’. However we do. The knowledge of the existence of such support gives room for others who need such support to use it.

Assess employee engagement factors regularly

These are stressful times, and it is essential that our employees are engaged to ensure optimum performance. Use employee engagement surveys to identify their needs and gaps as they work from home regularly. This will help identify determinant factors which may vary for working remotely. Essential management decisions can be made from the information obtained from such surveys to strengthen organizational performance. Questions relating to work-life balance, participation in decision making, flexible work schedule, job security, use of technology could be asked. Ask open-ended questions to give millenials the opportunity to express and share their opinions about the issues.

Promote work-life balance activities

The quest to achieve organizational targets can be stressful some-times for everyone working from home particularly during this era of COVID-19 where economic activities are slow. These may require staff to work longer hours, during weekends placing their work-life out of balance. Work-life balance has been found to have a relationship with labour-turnover. When an employee’s personal life conflicts with their work schedules, there is a tendency for them to leave a job based on how such a situation is handled by their supervisors. Organizations in their quest to manage millennials particular during an era as this may consider practices such as paid time-off, Happy hour activities, paid sports subscriptions, etc. An assessment should be done on a regular basis with objective to determine if staff are performing at their optimum and in cases where challenges exist efforts must be made to address them.

Create opportunities for growth

It is important that Millennials know there are opportunities for growth at the workplace in the midst of COVID-19. Life has not stopped yet. The absence of such opportunities brings them to a point of evaluating their role and future with the organization. If they feel stuck in a routine role for a long time, they will leave the organization. Career discussions should be held with their line managers and HR at least twice in a year to bring direction to their career growth. Rotation of roles similar to their career choice should also be considered as a means to create growth opportunities.

Conduct Stay Interviews

At the core of the practice of Stay Interviews is to reduce employee turnover. Instead of waiting to hold exit-interviews when staff is leaving, conduct Stay interviews particularly with Millennials to identify key areas to improve. Steps should then be taken to address possible concerns in the broader interest of promoting long-term stay in the organization.

Enhance your organizational culture

Practices aimed at promoting team cohesion and staff performance are evolving and it is essential for the organizations to keep up with industry trends. Millennials are usually expressive, and like every other staff want to work and stay in organizations whose values they identify with. Practices that are autocratic, procedural & process inclined, command-and-control driven, dismissive of employee voice, and overly conservative will not attract and retain Millennials for the long term. An organization’s culture should be friendly to attract people especially Millennials. Practices that will enhance organizational performance includes promoting inter-generational working teams, adopt workgroup concepts, brainstorming sessions, adopt inverse-mentor system (where a young staff is paired with an older employee to learn new skills usually in technology).

The argument of singling out one generation and proposing measures to manage them at the workplace has been questioned by People Management and Business Professionals in recent times. The concern has always been that every generation thinks that the subsequent one is lazy and does things differently.

That notwithstanding, we believe that staff in an organization must be categorized and studied for effective management to ensure they give out their best at the workplace. Clearly, inter-generational conflicts cannot be avoided in the workplace neither can Millennials as they make up a good percentage of our workforce globally now.COVID-19 and the pressures it has brought to the workplace makes it even more critical for organizations to adopt creative ways to manage Millennials to get the best out of them. Using people management practices that worked in the past may not necessarily yield the expected outcome with Millennials because of their unique needs.


By: Naa Amaakai Laryea - HR Specialist based in Ghana

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The National Board for Small Scale Industries (NBSSI), an agency under the Ministry of Trade and Industry (MOTI) mandated by Act 434 to promote and develop MSMEs in Ghana made a presentation on the Government's Coronavirus Alleviation Programme (CAP) Business Support Scheme which is meant to alleviate impact of coronavirus against job losses, livelihoods and supporting MSME businesses.

Download Link: Coronavirus Alleviation Programme (CAP) Business Support Scheme

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Does any of this classes describe your business?

  1. Class One: I am unsure how to address the impact COVID-19 is having on my business and would like to understand them and brainstorm solutions.
  2. Class Two: I have a few solutions that will help me pivot and salvage my business. I need guidance in sourcing business development opportunities.
  3. Class Three: I have a crisis preparedness plan that has salvaged my business. I need expert guidance to prepare for recovery.

We will be hosting a series of webinars and business clinics across our markets (Kenya, Ghana, Senegal and Mauritania) that will address these challenges.

I Am Interested in the Program    Ask an Expert    Request for More Information