Congratulations to the graduating cohort of the 6th Certified Productivity coaching programme! The 15 graduates, sponsored by Invest in Africa (IIA), were recognised for the achievements, obtaining the status of International Coaching Federation (ICF) accredited coaches, during an online ceremony on Tuesday, 18th May.
The ceremony convened high level guests, including representatives from the African Development Bank as well as Ecobank. They applauded the accomplishments of this year’s graduating class, as did some of their predecessors, including Chief Operating Officer of Invest in Africa’s Kenya chapter, Terry Kinyua. She encouraged the graduates to make the most of their new titles and learnings to the benefit of thousands across the continent.
The programme, delivered by The Coaching Hub, is designed to provide the necessary tools to offer professional coaching services to help clients optimise organisational productivity and effectiveness, while giving individuals, teams and organizations the focus and motivation required to achieve tangible results. This is especially important as businesses are severely stretched for resources and navigate the turbulent commercial landscape created by the Covid-19 pandemic.
The 15 certified coaches, five of whom are Invest in Africa staff, will use their knew found knowledge and coaching techniques to enhance SME resilience in this distressed business environment, and beyond. The Certified Productivity Coach programme is designed to deliver tangible results, irrespective of organisation size and sector.
In response to the challenges faced by small and medium-sized enterprises (SMEs), Invest in Africa launched the Recovery and Resilience Programme, with the support of the Mastercard Foundation. Amongst the primary interventions was SME coaching but with few ICF certified coaches in Ghana, Senegal, and Mauritania, IIA sponsored 15 coaches, including Mauritania’s only ICF accredited coach, Bocar Alpha Ba, IIA’s Mauritania country director.
William Pollen, IIA Director, explained during the ceremony that, “IIA will be rolling out a coaching support programme to better provide wider opportunity for creating awareness and increasing the productivity of the businesses we support.
“IIA aims to create a network of coaches, especially in Ghana and Senegal to maximise access to small and medium enterprises amid the pandemic to become resilient and build back better.”
The impact of effective coaching has been evident to beneficiaries of IIA’s Recovery and Resilience programme, two of whom received expert advice from certified coached and managed to transform their businesses. One of the recipients, on the brink of shutting up shop, turned his enterprise around, attracted investment and expanded operations.
The commitment from the graduating cohort to helping SMEs reverse their fortunes and maintain strong growth trajectories was tangible and encouraging, emphasising the importance of solidarity during and beyond this unprecedented period. According to class president Kalyan Emandi the energising coaching sessions always ‘evoked something positive’ in themselves.
The feeling of togetherness and was married with the importance of acknowledging individuality and the distinctions in culture across our diverse continent, by keynote speaker Winnie Nzamu. Winnie, who left her lucrative career in banking to take up coaching reiterated that “coaching is an honour and responsibility.”
Congratulations again to the certified Productivity Coaches!
Angelina Diyuoh Minski
Osei Kwaku Agyekum
Dr. Esi Ansah
Papa Ngor Bob
DIOP Birama Laba
Bocar Alpha BA