Access to Markets

We facilitate trade between businesses by providing access to  live market opportunities

Our Digital Platform brings businesses together. It connects companies across sectors with the local business partners they need to get the job done.

Sustainable Market Linkages

Companies operating in Africa need local suppliers to work effectively. But local SMEs often struggle to make themselves visible to these companies.  The APP and Biashara.Now directory allows African businesses to promote the products and services they can deliver and the standards they can deliver to. This makes it easier for big companies to find the right suppliers.

The APP and Biashara.Now is a community where buyers and suppliers across Africa can engage one another, discover new opportunities and grow their business.


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Suppliers promote their business and access opportunities

Businesses who register as APP and Biashara.Now suppliers get the chance to display their products and services to a range of international and domestic buyers. They can also view live tender opportunities and register their interest.

What’s more, the APP’s Business Growth Hub is full of practical guides on how to work with big companies and what it takes to gain a competitive advantage.

Buyers find the right local business partners

APP and Biashara.Now Buyers get access to a pool of independently validated businesses from across sectors. Suppliers can be searched for by the products and services they deliver and can be filtered by a range of key criteria.

Those who register as APP and Biashara.Now Buyers reduce the time, cost and effort of finding the right supplier to do the job and demonstrate commitment to the local economy.

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unlock unlimited opportunities

Trade with other businesses and gain access to opportunities from corporate buyers.

We have developed a socio-economic impact model to assess and understand how our work benefits local economies. The model focuses on the economic added value and jobs created through the local sourcing facilitated by our APP and Biashara.Now platform.

For every deal that goes through the APP and Biashara.Now, we capture the value and sector of that tender. Our unique socioeconomic model then allows us to track the $ amount retained in country through taxes, profits and household income. This model also tracks the number of jobs supported by this tender across different sectors of the economy. As more and more business and training opportunities go through IIA, we calculate the overall impact we are having on the economy by purchasing goods and services locally rather than from abroad.