Invest In Africa is a  pan-African private-sector led initiative working with the mission of empowering Micro, Small and Medium-Sized Enterprises (MSMEs) to create sustainable jobs by improving their access to skills, Market and Finance.

Invest In Africa’s key thematic areas of focus are Agriculture and Food, ,Environmental Sustainability and climate Action, Disaster Management, Infrastructure Development and ,Gender Equality and Social Inclusion.

Biashara.Now is Invest In Africa’s digital platform which convenes entrepreneurs and business leaders of small and growing businesses, linking them to new market opportunities, business skills development, and financing to grow their businesses.

The Biashara.Now plafrom has three tiers, Bronze, silver and Gold. Bronze membership is free, Silver is ksh10,000 and Gold is ksh 25,000.